Go-to-Market Strategy

By: Emily Xin Ramlochun

Project: Buzzup is looking to capitalize on its expertise in insect monitoring and pollination management to expand into biodiversity monitoring. The proposed expansion would focus on the development of in-field sensors to track the presence, health, and activity of pollinator species, alongside data analytics and consulting services to help companies measure and improve their biodiversity impact. Buzzup needed a deeper understanding of the emerging market for biodiversity monitoring, primarily within the US, but with an eye toward other North American countries and the EU at the international, national, and sub-national levels, the SGE Immersion team worked to conduct a market analysis of biodiversity monitoring among potential private sector clients, including the potential benefits of biodiversity services on field pollination and agricultural production.