Go‐To Market Strategy

By: Safiyyah Abdul Hamid
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Project: Heat pumps offer an energy‐efficient alternative to furnaces and air conditioners for all climates. Like your refrigerator, heat pumps use electricity to transfer heat from a cool space to a warm space, making the cool space cooler and the warm space warmer. Heat Pump technology has been around since the mid‐20th century, but the drive for environmental sustainability has placed an urgency to commercialize – economically and to scale – heat pumps for applications that include: district heating, manufacturing, food and beverage, and more. Emerson aspires to be a solution leader with Heat Pumps, leveraging its world‐class portfolio of compression, automation, and years of engineering knowledge. The challenge is that the company’s current offering, although proven in respective applications, is far too disparate to be considered a global leader of heat pumps. The SGE Intensive team will develop recommendations for how the company could realize significant market share over the next 5‐10+ years across all heat pump segments in order to identify technology and solution gaps, and help the company prioritize potential R&D programs or acquisition targets to accelerate and synergize their offerings. This project will include global market assessment, segmentation of application type, design specifications by segment, and align to Emerson’s current and future portfolio strategy.