Go-to-Market Strategy

By: Emily Xin Ramlochun

Project: Currently there is no widely- recognized standard for integrating social and environmental attributes – otherwise known as “non-price factors” in market transactions – into renewable energy procurement. Standards and certification programs have demonstrated success in other industries – i.e., forestry, agriculture, and workforce/labor – to deliver tangible social, environmental, and economic benefits. Without standards, it is difficult for renewable energy stakeholders to communicate about these values. The SGE Immersion team developed a business case for industry standards for non-price factors in renewable energy procurement, including 1) a gap analysis of existing/emerging standards + certification programs; 2) a review of the efficacy of standards + certification programs in other industries; 3) building a certification model for non-price factors in renewable energy; and 4) developing a financial modeling of the potential certification program projected over 5-10 years.