Strategic Market Analysis

By: Emily Xin Ramlochun
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Project: As global emissions control regulations tighten, Corning has continued to develop more effective and durable ceramic substrate and filter products for gasoline and diesel applications. CET is interested in understanding how the battery electric vehicle (BEV) market is likely to evolve in the heavy duty (HD) vehicle market. Specifically, the group is trying to determine what “total cost of ownership” (TCO) looks like for BEV purchase decisions for fleet managers. The SGE Immersion team will make recommendations based on an assessment of the inputs crucial to a fleet manager’s decision-making around vehicle electrification. This could include, but not be limited to, the initial purchase price, the cost of differing types of fuel, the comparative weight, and ongoing maintenance costs, etc. The team will need to engage fleet owners and identify data sources to model the predicted TCO inputs over time to develop a predicted time horizon where the cost of a BEV and the cost of a diesel truck intersect. These inputs may include energy futures, commodity price indices, industry-specific technology advancement data, etc.