Strategic Market Analysis

By: Emily Xin Ramlochun

Project: In 2020, the company released its strategy to create a more sustainable future focused on four areas: safe and equitable workplaces, inclusive and accessible fashion, reducing environmental impacts across the supply chain, and circularity. The U.S. generates around 29 billion pounds of textile waste each year, but only 13% is recycled. Around 87% is either sent to landfills or incinerated. It’s clear that fashion companies must help build a circular economy that considers a product’s post-consumer purpose. Steve Madden is interested in making a significant and legitimate contribution to a circular economy for textiles. The SGE Immersion team will develop recommendations on how the company should approach investments for circularity, which will include consideration of how it should focus its investments, approach design and/or material innovation, as well as recycling infrastructure.