Faculty
New York Outcomes Fund spurs, supports growers’ sustainability efforts
Research on financial incentives in agriculture by SC Johnson College professor John Tobin-de la Puente informed the fund’s approach.
Adopting AI Means Adapting Business Models
The Cornell Executive MBA Alumni Summit challenged attendees to move beyond the hype and examine how AI technology is fundamentally reshaping industries.
Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.
Impact Funds Offer a Lower-Risk Proposition for Private Markets
Based on a new benchmark that analyzes risk exposure and performance, impact funds hold their own against conventional funds.
Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty
Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.
Going Against One’s Better Judgment Amplifies Self-Blame
Researchers found that when people go along with opinions of others, they feel more culpable if things go wrong.
Cornell’s Role in Vietnam’s First World-Class Private University
A collaborative effort between one of Vietnam’s largest corporations and the SC Johnson College results in VinUni, the country’s first private, nonprofit university.
Ethical Depth: The Cure for Today’s Medical Industry
A new Johnson School paper explores why doctors may fall prey to conflicts of interest and proposes a new approach called “deep professionalism.”
‘Structural poverty’ maps could steer help to world’s neediest
A new mapping approach could help policymakers identify where people live in extreme poverty and target resources more effectively.