Dyson Extension Briefs

Formerly titled Smart Marketing Newsletters, the following articles from the Dyson Extension Briefs are in PDF format. You are welcome to use the information contained in these releases, but please cite the source. Publications prior to 2021 are currently being migrated and will be linked by the end of 2026. If you need one of these publications, please email the college web team with your request.

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Dyson Extension Briefs

YearMonthTitleAuthors
202604Grape Growers’ Adoption of Clean Plant MaterialsLi, Gómez and Fuchs
202603A Look at 2025 New York Berry PricesPark
202508Consumer Acceptance of Gene-Edited Food Products: Insights from Recent ResearchKrasovskaia, Rickard, Ellison, McFadden and Wilson
202508The Net Cost Tool: Incorporating Local Multiplier Effects in Public Food ProcurementSchmit
202505Understanding Consumer Response to Meat Prices at Farmers MarketsRigotti, LeRoux, Verteramo Chiu and Schmit
2025052024 Berry Price SurveyGuerra and Park
202504Red Jacket Orchards X Cornell StudentsD’Souza
202503$58 million in Economic Assistance for New York Crop ProducersHinds, Plastina, Rosenbohm and Zhang
202501Assessing the Potential Economic Impacts of Spotted Lanternfly (Lycorma delicauta, Hemiptera: Fulgoridae) Infestations on Grape Production in New York StatePinto, Calixto, Eshenaur, Acevedo, Centinari and Gómez
202411Evaluating the Economic Impacts of Taste NY: A Case Study of the Southern Tier Welcome Center Taste NY StoreSchmit, Park, Claussen and Gómez
202405Economic Analysis of using Exclusion Netting for Spotted Wing Drosophila Management in Organic Blueberry Production SystemsKwon, Pinto and Gómez
202306Satisfied Customers Spend More in Beer Tasting RoomsLi, Wagner, Gómez and Mansfield
2023Results from the 2022 Berry Prices SurveyPark
202302Marketing Changes for Specialty Mushroom Growers in 2020Park and Gabriel
202301Small Farms Specialty Mushroom Program Surveys GrowersPark and Gabriel
2021Results from the 2020 Berry Prices SurveyPark and Yang
202105A Customer Survey of U-Pick Berry Farms in the Rochester RegionChen and Pitas

Older Extension Briefs

The following Extension Briefs are in the process of being migrated to eCommons. If you require on of the publications below, please email the year, month and publication name to the college web team.

2020

  • May: How to Improve U-Pick Berry Operations Based on Customer Satisfaction by Yang.
  • March: Bioengineered Labeling Effects for Fruits and Vegetables by Yeh, Gómez and Kaiser.
  • January: Electronic Point of Sale Systems Bring New Opportunities by LeRoux.

2019

  • December: 2018 New York State Pricing Information of Local Berries by Davis, Gómez and Pritts.
  • November: Are U.S. Riesling Wines Correctly Priced Given Their Tasting Scores by Fried and Tauer.
  • September: Location, Location, Location — How do Competition and Local Market Conditions Influence Food Hub Viability? by Cleary, Thilmany, Goetz and Ge.
  • June: Climate Change and Increasing Risks to the Global Food Supply Chain by Eiseman and Hoffmann.
  • March: Comparing the Costs and Environmental Impacts of Conventional and Controlled Environment Agriculture Leaf Lettuce Supply Chains by Nicholson, Gómez, Harbick and Mattson.

2018

  • December: 2019 Food System Outlook by Park.
  • September: How ‘Bout Them Apples? by Schmit, Severson, Strzok and Barros.
  • September: Case Studies Show Value of Foods Produced in the Northeast by Park.
  • August: Amazon.com As Disruptor: How Should Food Suppliers Respond? by McLaughlin.
  • April: Blueberries: Is Supply Developing More Rapidly than Demand? by Park and Cook.
  • February: Food Waste: The Role of Date Labels, Package Size, and Product Category by Wilsona, Rickard, Saputob and Ho.
  • January: Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast: Part IV: Pricing for Profit by LeRoux.

2017

  • December: Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast PART III. Choosing Your Marketing Channels by LeRoux.
  • November: Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part II: Creating Measurable Marketing Objectives by LeRoux.
  • October: Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast, Part I: Understand the customer and their needs: Developing marketing strategy by LeRoux.
  • September: Dazed and Confused? Consumers’ Health and Nutrition Issues by Hawkes.
  • August: Turbulence in the Grocery Aisles by Drake.
  • June: Creating an Optimal Promotional Strategy for Your Business by Perosio.
  • May USDA’s Local Food Marketing Practices Survey: What Can We Learn? by Park.