Ellie J. Kyung

Biography

Ellie J. Kyung is a visiting associate professor at the Cornell SC Johnson College of Business at Cornell University and an associate professor in the marketing division at Babson College. She was previously a visiting scholar at The Wharton School at the University of Pennsylvania and an associate professor at the Tuck School of Business at Dartmouth.

Prior to becoming an academic, Kyung was a consultant with Monitor Group where she worked on client projects focused on marketing and multi-channel strategy and served as co-director of Marketspace's Applied Interface Research Lab. Kyung taught the MBA core marketing course for more than a decade at Tuck and was awarded the Tuck Teaching Excellence Award by the class of 2021 for her MBA elective. She currently teaches the MBA core marketing course in the Johnson Cornell Tech MBA program and at Babson.

Consumers frequently make decisions reflecting on past experiences or speculating on the outcome of future experiences. Kyung's research is focused on the question of what shapes people's memory and mental representations when making these reflections and speculations, with the aim of understanding their behavior and decision making. In particular, she is interested in how the mental representation of distance, magnitude, speed, and relationships can influence behavioral decision making, with specific implications for survey, technology interface, and communication design.

Kyung's research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of the Association for Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and Psychonomic Bulletin and Review. She serves on the editorial board of Journal of Consumer Research and received an Outstanding Reviewer Award in 2019. She was a co-chair of the Society for Consumer Psychology Conference in 2022 and is currently an associate editor for Journal of Consumer Research.

Recent Courses

• NCCY 5030 - Marketing Management

Academic Degrees

• PhD Stern School of Business, New York University, 2010
• M.Phil Stern School of Business, New York University, 2008
• BA Yale University, 1998