Tim Bohling

Biography

Timothy Bohling is a professor of practice in marketing and management communication, and founder of Bohling Consulting, a brand strategy and digital marketing agency. Previous roles include chief marketing officer, chief communications officer, and chief enrollment officer, recognized for teaching excellence and top tier research productivity. He has experience building and transforming entrepreneurial and multi-billion dollar businesses and institutions and delivering exceptional and purposeful results in both mature and growth markets. Bohling's achievements span across both industry and academia with significant contributions in teaching and leading marketing, communications, admissions, operations, and strategy functions both domestically and internationally. Serving on industry and academic boards, Bohling published several research papers in scholarly academic journals.

Recent accomplishments include publishing in the Journal of Marketing Research (2024), receiving multiple teaching excellence awards, including Outstanding Teaching Professor from the University of Notre Dame (2024), James Dincolo Outstanding Professor from the University of Notre Dame (2022), and Favorite Business Professor from Poets and Quants (2021). He has been awarded multiple teaching innovation grants including the Procter & Gamble Higher Education Grant (2020, 2021), and the Impact Capital Funds, Inc. Higher Education Grant (2022). Bohling also received recognition as the AMA Higher Education Marketer of the Year (2021).

His research portfolio is centered on both scholarly rigor and practitioner relevance in areas of digital marketing, brand and customer management, and innovation adoption.

Bohling currently serves on the American Marketing Association Board of Advisors and previously served as executive board member for the Marketing Science Institute, and Marketing Science Institute Trustee for over 15 years. He has been an invited guest speaker at leading universities and conferences around the world.

In addition to research productivity and teaching excellence, Bohling's core competencies include launching new programs, products, and services and driving purposeful growth and progress through building, transforming, and elevating teams within the marketing, communications, admissions, strategy, and operations functions.

Recent Courses

• NBA 6390 - Data Driven Marketing
• AEM 4435/AEM 5435 - Data Driven Marketing
• NCCW 5030 - Marketing Management
• NCC 5030 - Marketing Management
• AEM 4410/AEM 5410 - Marketing Research
• NBAE 6340 - Product and Brand Strategies
• NBA 6930 - Strategy and Tactics of Pricing

Academic Degrees

• DBA Robinson College of Business, Georgia State University, 2012
• MBA University of Houston, 1993
• BBA University of Houston, 1991