Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
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Have Fun: Leaving Product Promotions To Chance Has Benefits
Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.
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Dead & Company concert funds $800K for new climate solutions
Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.
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International moves can pay off for venture-backed startups
Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.
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Research: Familiarity breeds contempt for moral failings
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.
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Research: What Happens When We Assign Human Qualities to Companies?
New research from the Nolan Hotel School sheds light on the ways people assess organizations.
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Rating Platforms Drive Sales at Tourist-Area NYC Eateries
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”
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To stand out on LinkedIn, focus on journey, not achievements
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.
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Trust in online content moderation depends on moderator
Both the type of online content moderator and the “temperature” of the harassing content influenced people’s perception of the moderation decision, new research finds.
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Federal laws push food safety stragglers to move forward
Strengthening federal food safety laws keep producers – and those along the supply chain – from lagging behind industry standards to protect consumers.