Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Can serendipity be harnessed? Reflecting on unplanned outcomes offers benefits
Research led by a Nolan School professor finds that reflecting on unintended outcomes strengthens ideation.
Why we tip, who we tip and what it really says about us
People have a lot to say about where, when and how much to tip. A new book by Michael Lynn dives deep
Familiarity breeds success for fledgling companies
Teams featuring at least one “stranger” are more than twice as likely to fail as teams of friends, family members or co-workers, according to a Nolan Hotel School study
The speed trap: why leaders’ quick pivots can seem inauthentic
The research team conducted three studies in a leader-centric workplace with over 3,000 participants.
The K-pop status shuffle: producers, power and reinvention
New SC Johnson College research finds entertainment agencies in Korea play a dominant role in shaping the image of K-pop groups.
Modeling Tool Protects Worker Health and Food Chain Security
Aaron Adalja, Nolan School professor, contributed to a computer model that helps farms and food processing facilities control COVID-19 outbreaks, keep workers safe and the food chain secure.
Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty
Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.
Have Fun: Leaving Product Promotions To Chance Has Benefits
Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.
Dead & Company concert funds $800K for new climate solutions
Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.