Research With Impact

Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Image of a man's hand throwing dice in the air.
Nolan BusinessFeed

Have Fun: Leaving Product Promotions To Chance Has Benefits

Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

Researchers and community members gather aquatic vegetation, ceratophyllum demersum, from a water access point in northern Senegal.
Dyson BusinessFeed

Dead & Company concert funds $800K for new climate solutions

Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.

illustration of four people at a desk with a globe in the background.
Johnson BusinessFeed

International moves can pay off for venture-backed startups

Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

Group of people
Johnson BusinessFeed

Research: Familiarity breeds contempt for moral failings

People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

Photo of person's face with digital background
Johnson BusinessFeed

Research: What Happens When We Assign Human Qualities to Companies?

New research from the Nolan Hotel School sheds light on the ways people assess organizations.

hands holding a smart phone with a ratings app on screen and tagged 4-star and 5-star rating messages floating above it with a coffee latte on a table below.
Nolan BusinessFeed

Rating Platforms Drive Sales at Tourist-Area NYC Eateries

Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”

What's Your Story?
Johnson BusinessFeed

To stand out on LinkedIn, focus on journey, not achievements

In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

a woman holding and lookiong at a cell phone screen.
Nolan BusinessFeed

Trust in online content moderation depends on moderator

Both the type of online content moderator and the “temperature” of the harassing content influenced people’s perception of the moderation decision, new research finds.

Image of green leafy food
Johnson BusinessFeed

Federal laws push food safety stragglers to move forward

Strengthening federal food safety laws keep producers – and those along the supply chain – from lagging behind industry standards to protect consumers.