Research With Impact

Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.

Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.

Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

New research from the Nolan Hotel School sheds light on the ways people assess organizations.

Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”

In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

Both the type of online content moderator and the “temperature” of the harassing content influenced people’s perception of the moderation decision, new research finds.