Research With Impact

Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Image of a man's hand throwing dice in the air.
Nolan School

Have Fun: Leaving Product Promotions To Chance Has Benefits

Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

Image of rolling farmlands.
Dyson School

No, China Is Not Buying Up All US Farmland

Research coauthored by Dyson’s Wendong Zhang shows federally classified “adversary” countries held only 1% of foreign-owned farmland as of 2020.

Worker at computer with production line
Dyson School

Research: Technology Is Changing How Companies Do Business

The Cornell Dyson research highlights the importance of businesses staying ahead of the curve in technology. Companies that embrace digital technologies now are likely to be the ones that thrive in the future.

Researchers and community members gather aquatic vegetation, ceratophyllum demersum, from a water access point in northern Senegal.
Dyson School

Dead & Company concert funds $800K for new climate solutions

Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.

Graphic of people interacting
Dyson School

Persistent questioning of knowledge takes a toll

Dyson Assistant Professor Laura Niemi’s research shows regular exposure to even subtle prejudice and discrimination degrades physical and mental health.

Illustration of a person placing money in a giving box
Johnson School

Promoting Thank-you Gifts Can Boost Charitable Donations

For some charitable donors, the extra incentive of a gift is an important lever for opening pocketbooks SC Johnson College of Business research finds.

Illustration of a computer chip that says AI
Dyson School

Many Firms Prefer Ready-made AI Software, with a Few Tweaks

Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.

Young girl vaping
Johnson School

To Vape or Not to Vape: When an E-Cigarette Tax Has an Impact

The Johnson School research suggests that taxation could have an impact on reducing vaping among young people.

photo of five different people's fists joined together in a fist bump.
Johnson School

Stand By Your Group: Loyalty Can Blur Ethics Line

Loyalty to a group vs. an individual was more effective in eliciting followers’ compliance with unethical requests, research by Angus Hildreth found.