Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.
Digitizing Books Can Spur Demand for Physical Copies
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.
Research: Familiarity breeds contempt for moral failings
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.
Research: What Happens When We Assign Human Qualities to Companies?
New research from the Nolan Hotel School sheds light on the ways people assess organizations.
Meet Vishal Gaur, the Johnson School’s New Dean
Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.
Rating Platforms Drive Sales at Tourist-Area NYC Eateries
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”
How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
New Green Technology Innovation Fellowship Accepts First Cohort
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.
To stand out on LinkedIn, focus on journey, not achievements
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.