Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Meet Vishal Gaur, the Johnson School’s New Dean
Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.

Rating Platforms Drive Sales at Tourist-Area NYC Eateries
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”

How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

New Green Technology Innovation Fellowship Accepts First Cohort
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.

To stand out on LinkedIn, focus on journey, not achievements
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

New Public Health Innovation Can Also Break a Poverty Trap
Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.

Research: To Resist Temptation, Think Short-Term
Research shows that short-term costs of unhealthy eating is more effective at helping people avoid indulging than highlighting long-term costs.

Big Firms Don’t Always Exercise Their Labor Market Power to Suppress Wages
To wield labor market power, large companies must centralize their hiring. But many decentralize instead, giving up their power. New research suggests why.

Viewers Favor Spontaneity in Entertainment and Sports – Except When They Don’t
Unplanned action lends authenticity to the performer, but only when their competence is high and the stakes are low.