Research

Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.

Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.

What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.

Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.

A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.

Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.

William Cong sees opportunities to revolutionize high-tech research with insights from economics.

Professor Harry Kaiser and his co-authors research the connection between grocery taxes and food insecurity in the United States.

The Business Impact Symposium will feature panels that discuss the disappearing line between business and social and environmental issues.