Research

Exterior photo of the Neemrana Fort-Palace resort property. The photo depicts an imposing fort-like structure built into a lush hillside.
SHA BusinessFeed

Experts respond to case study challenge with unique brand strategies

Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?

portrait of Michelle Duguid
SC Johnson College BusinessFeed

Present Value: Beyond the buzz, a conversation about diversity, inclusion, and belonging

Associate Dean Michelle M. Duguid discussed her research on diversity in the workplace and her strategy for creating real and lasting change.

portrait of Bill Schmidt
Enterprise

Machine learning research can detect fake news domains upon registration

Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.

photo of Kaitlin Woolley
Johnson BusinessFeed

Present Value: Kaitlin Woolley on achieving goals and connecting around food

Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.

Business woman of color typing on a laptop with a hologram of a globe and connections to many headshots in the foreground
Dyson BusinessFeed

COVID-19’s impact on work, workers, and the workplace of the future

A paper co-authored by Dyson’s Kevin Kniffin offers projections about the workplace of the future and roadmaps for future research and action.

Portrait of Chris Marquis and image of the cover of his new book, Better Business: How the B Corp Movement Is Remaking Capitalism
Johnson BusinessFeed

Chris Marquis champions the B Corps model of resilient and sustainable capitalism

In his new book, Chris Marquis says a more resilient and sustainable capitalism should focus on environmental, social, and financial performance.

Image of neon sign depicting two hands shaking
SHA BusinessFeed

Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships

Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.

portrait of Gautam Ahuja
Johnson BusinessFeed

Present Value: Gautam Ahuja on innovation prerequisites and life as a professor and scholar

Professor Gautam Ahuja, speaks about the prerequisites a firm needs to promote innovation and about life as a professor and scholar.

side by side portraits of Ryan Guggenmos and Kristina Rennekamp
Johnson BusinessFeed

Present Value: Ryan Guggenmos and Kristina Rennekamp discuss the human side of accounting

Professors Guggenmos and Rennekamp discuss behavioral accounting research and analyze the impact of diverse investment communications.