Research

Fintech Trends: The Year Ahead
Scholars at the SC Johnson College of Business were joined by industry experts in a discussion that highlights current and upcoming fintech trends.

Leadership lessons from 2020: Navigating the new normal
Cornell SC Johnson College of Business faculty share lessons that leaders can gain from the experiences of 2020 and apply to 2021 and beyond.

Experts respond to case study challenge with unique brand strategies
Professor Chekitan Dev’s co-authored case study challenges readers to position the Neemrana Hotels brand to survive and thrive in a changing market. How did readers respond?

Present Value: Beyond the buzz, a conversation about diversity, inclusion, and belonging
Associate Dean Michelle M. Duguid discussed her research on diversity in the workplace and her strategy for creating real and lasting change.

Machine learning research can detect fake news domains upon registration
Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.

Present Value: Kaitlin Woolley on achieving goals and connecting around food
Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.

COVID-19’s impact on work, workers, and the workplace of the future
A paper co-authored by Dyson’s Kevin Kniffin offers projections about the workplace of the future and roadmaps for future research and action.

Chris Marquis champions the B Corps model of resilient and sustainable capitalism
In his new book, Chris Marquis says a more resilient and sustainable capitalism should focus on environmental, social, and financial performance.

Research Recap: The relationship satisfaction factor in successful brand-hotel partnerships
Chekitan Dev, professor of marketing at the School of Hotel Administration, has co-authored a study recently published in Industrial Marketing Management.