Research

Maximize Achievement and Persistence by Aligning Rewards to Recognize Milestones
Individuals are more likely to persist if they receive their first reward after completing a chunk of a task followed by a stream of small incentives.

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New Research Theme to Solidify SC Johnson College as a Leader in Sustainability
The Business of Sustainability research theme will facilitate collaboration, program coordination, and curriculum across the college’s three schools.

Leave your comfort zone to achieve motivation and growth
Developing a skill such as public speaking can be uncomfortable, but new research shows that instead of avoiding discomfort, seeking it out can actually result in better motivation.

Sustainability Remains a Top Priority in the Hospitality Industry
Sustainability is now considered an essential pillar of corporate strategy, according to expert panelists at the 12th Annual Sustainability Roundtable, an event hosted by the Cornell Center for Hospitality Research (CHR).

Brand Affinity Up for Novice, Down for Frequent Travelers
The current drops in business travel and the rise in leisure travel are making it difficult for brands to assess consumer sentiment.

Can combining finances lead to long-lasting love?
A new study shows that it pays to pool finances if you’re seeking a higher level of satisfaction, harmony, and commitment in serious relationships.

Sense of ‘professionalism’ linked to unethical behavior
Employees or managers who view themselves as more professional are more vulnerable to unethical behavior such as conflicts of interest, study.

Federal laws push food safety stragglers to move forward
Strengthening federal food safety laws keep producers – and those along the supply chain – from lagging behind industry standards to protect consumers.

Use business research and expertise to start the year off right
Expert tips from Cornell SC Johnson College of Business faculty to help you enter 2022 with your best foot forward