Research
Background Noise? TV Advertising Affects Real-Time Investor Behavior
What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.
A Second Quarter Rebound: Are We There Yet?
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
How much? Knowing appetizer, entrée calories impacts food choices
A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
It’s time for high-tech economics
William Cong sees opportunities to revolutionize high-tech research with insights from economics.
Researchers find grocery taxes harm low income households
Professor Harry Kaiser and his co-authors research the connection between grocery taxes and food insecurity in the United States.
Business Impact Symposium Examines Industry Sustainability
The Business Impact Symposium will feature panels that discuss the disappearing line between business and social and environmental issues.
Fintech Trends: The Year Ahead
Scholars at the SC Johnson College of Business were joined by industry experts in a discussion that highlights current and upcoming fintech trends.
Leadership lessons from 2020: Navigating the new normal
Cornell SC Johnson College of Business faculty share lessons that leaders can gain from the experiences of 2020 and apply to 2021 and beyond.