Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Earth Day Research: Powering the Future with Clean Energy
New SC Johnson College research shows primary contributors to recent clean energy patents are existing inventors rather than newcomers.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.
Renegotiated Trade Deal Benefits US Dairy Producers
New research by Dyson professor Christopher Wolf, suggests recent Canadian trade concessions removed some barriers to U.S. dairy exports.
Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.
Impact Funds Offer a Lower-Risk Proposition for Private Markets
Based on a new benchmark that analyzes risk exposure and performance, impact funds hold their own against conventional funds.
Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty
Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.
Going Against One’s Better Judgment Amplifies Self-Blame
Researchers found that when people go along with opinions of others, they feel more culpable if things go wrong.
Ethical Depth: The Cure for Today’s Medical Industry
A new Johnson School paper explores why doctors may fall prey to conflicts of interest and proposes a new approach called “deep professionalism.”
‘Structural poverty’ maps could steer help to world’s neediest
A new mapping approach could help policymakers identify where people live in extreme poverty and target resources more effectively.