Thought Leadership

Recognized for: “Guest-Server-Exchange Model and Performance: The Connection Between Service Climate and Unit-Level Sales in Multiunit Restaurants”

Vithala R. Rao has received the AMA Marketing Research SIG Gilbert A. Churchill Award for Lifetime Contributions to Marketing Research.

As the chief strategy officer for the Weill Cornell Physician Organization, I draw on my MBA coursework each day as we move toward the future of healthcare.

Cathy Enz’s co-authored study shows hospitality firms continue to expand their revenue management practices with a strategic profit-management approach.

Anderson’s co-authored study underscores consumers’ reliance on hotel websites and non-direct channels when researching and booking rooms.

If you are a business professional in today’s mainstream business world, you must have a LinkedIn profile. LinkedIn is your default first impression.

Rohit Verma’s co-authored study shows the core of the hotel business still focuses on creating a memorable stay by providing exceptional service.

Sheryl Kimes discusses her study on emerging trends in hotel revenue management practices—technology and data will increasingly inform RM decisions.

Christopher Anderson discusses his recent study in which he found that simply encouraging customer reviews can boost a hotel’s ratings and revenue.