Debra Paget and Jeffrey Berg Business Simulation Laboratory

The Business Simulation Lab facilitates in-lab and online behavioral research to study complex decision-making, and advance problem solving and model development. The lab is available to researchers across the Cornell SC Johnson College of Business and offers opportunities for students, staff, and Ithaca community members to participate in studies.

The lab is available to assist in the administration of computer-based experiments, focus groups, interviews, events, and more. It does not mandate a minimum or average pay and allows all types of studies that have been granted IRB approval.

“I have relied heavily on the BSL for conducting experiments in psychology and consumer behavior. I feel fortunate that we have such a professional lab at Johnson and will continue to use its services for running experiments.”

Kaitlin Woolley

Associate Professor of Marketing