Cornell Business News archive

Cornell Business News showcases the college’s transformative educational outcomes, meaningful research and courage to tackle societal challenges. This archive is a collection the articles that feature research, insights and leadership across the college from the past several years.

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1551–1560 of 2611 articles
New Statesman America logo
March 18, 2020

Peer pressure in a pandemic

Research from Robert H. Frank, Henrietta Johnson Louis Professor of Management, tells us we are much more likely to be swayed by friends, relatives, and neighbors than deliberate attempts from advertising to government regulation.

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