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This Cornell Business News archive is a collection the college’s research, insights and leadership stories spanning the last several years.

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1531–1540 of 2593 articles
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March 18, 2020

Peer pressure in a pandemic

Research from Robert H. Frank, Henrietta Johnson Louis Professor of Management, tells us we are much more likely to be swayed by friends, relatives, and neighbors than deliberate attempts from advertising to government regulation.

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