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This Cornell Business News archive is a collection the college’s research, insights and leadership stories spanning the last several years.

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Photo of some of P&G branded items, Bounty, Charmin, Tide, Pantene
April 26, 2018

Charging toward Duracell: A P&G case study

Drew Pascarella, lecturer of finance, indicated this was, “our easiest and shortest case” for the Investment Banking Immersion. It is amazing how the banker in me came out to put my best foot forward.

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