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This Cornell Business News archive is a collection the college’s research, insights and leadership stories spanning the last several years.
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How does virtual reality impact the consumer experience?
Professor Helen Chun explores the pros and cons of implementing VR as a way to enhance the consumer experience during the pre-consumption stage.
Toigo Fellows complement Johnson’s strengths in finance and diversity
The Toigo program is widely considered the most prestigious MBA fellowship awarded to individuals from underrepresented minorities that want to pursue a career in financial services.
Growth vs recession: The surprising way the economy affects CEO and auditor success
It takes years to become a CEO or audit engagement partner. But Professor Luo Zuo explains why success in these roles may be affected by economic health in years prior.
5 crucial trends entrepreneurs should keep an eye on in the new year
Johnson professor and career entrepreneur Steven Gal pinpoints five trends that will shake up the economic landscape in the year ahead.
Top 20 business schools where MBAs earn the highest salaries after graduation for 2018
Johnson ranked in top 20 MBA programs in 2018, based on alumni salaries after graduation.
Q1 2018: Forecasting US hotel industry performance
Alumni Jan Freitag '97, Scott Berman '84, and Mark Woodworth '77, MPS '78, dive into their predictions for U.S. first-quarter hotel performance in Hotel News Now.
B-schools predict what awaits in 2018
Johnson professor Mukti Khaire offers insight into the role of technology in 2018.
The organizational key to increasing the number of women in leadership roles
Organizations are taking steps to identify and correct bias in hiring decisions, but what is the real key to increasing the number of women in leadership?
Noteworthy: Andrew Novakovic talks to HBO’s VICE News about “supercows”
Selectively breeding "supercows" has resulted in fewer animals producing more milk, which could improve the dairy industry’s carbon “hoofprint.”
Why entrepreneurial MBAs should care about initial coin offerings
While ICOs are still young and largely unregulated, they have already activated communities of interest and emerged as a new channel for fundraising, product validation, market testing, and customer engagement.
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