Cornell Business News archive
Cornell Business News showcases the college’s transformative educational outcomes, meaningful research and courage to tackle societal challenges. This archive is a collection the articles that feature research, insights and leadership across the college from the past several years.
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The Impact of Firm Names on Public Perception and Performance
Grady Raines, PhD '26, discusses his team’s research on the impact of symbols in Latin American firm names and firm names’ impact on performance.
Clean Water Act turns 50: conference celebrates progress, fosters connections
Cornell Atkinson’s Social Cost of Water Pollution conference brought together academics and EPA policy-makers to collaborate for healthy water.
Reflections on the 2022 Cornell Johnson MBA Israel Trek
EMI Fellow Minwei Cao, MBA ’22, reflects on the 2022 Cornell Johnson MBA Israel Trek and the country’s vibrant technology and business sector.
Meet Our New Faculty: Wendong Zhang
Meet Wendong Zhang, one of Dyson’s newest faculty members, and learn about his area of expertise, courses he will be teaching, and his interests.
Maximize Achievement and Persistence by Aligning Rewards to Recognize Milestones
Individuals are more likely to persist if they receive their first reward after completing a chunk of a task followed by a stream of small incentives.
Meet Our New Faculty: Meng Qi
Meet Meng Qi, one of the newest faculty members from across the SC Johnson College of Business, and learn about her area of expertise, research focus, courses she will be teaching, and other interests.
Meet Our New Faculty: Jacqueline Rifkin
Meet Jacqueline Rifkin, one of the newest faculty members from across the SC Johnson College of Business, and learn about her area of expertise, research focus, courses she will be teaching, and other interests.
Social media boycott of Goya did not harm sales
Research by Jūra Liaukonytė and colleagues sought to understand the sales effect of social media posts targeting specific brands.
Where Are They Now? Marisa Sergi ’15 (CALS)
Marisa Sergi is a graduate of the Cornell Nolan School and affiliated with the Pillsbury Entrepreneurs in Residence Program.
Driving Social Impact, One Bag at a Time
Dyson graduate Stephanie Evans ’10, Pamoja founder and senior digital product manager at Tapestry, is blazing a trail in the fashion industry.
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