Cornell Business News archive
Cornell Business News showcases the college’s transformative educational outcomes, meaningful research and courage to tackle societal challenges. This archive is a collection the articles that feature research, insights and leadership across the college from the past several years.
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What to expect in 2017: A view from the CHR Advisory Board
Kelly McGuire polls the CHR Advisory Board on challenges and opportunities, global trends, and how the hospitality industry should be preparing for 2017.
Hospitality and humanitarianism
Susan Devine, senior vice president of strategic development for Preferred Hotel Group, offers this guest post on hospitality and humanitarianism.
The chief marketing mind behind Topo Chico’s success
Gerardo Galvan, Executive MBA Americas ’18
Rx for Doctors: an MBA
More healthcare professionals see a need for business skills to lead in today’s changing healthcare environment. Here’s why four physicians earned Johnson MBAs.
Book direct: Hoteliers, you may be better prepared than you think
Kelly McGuire interviews Faith Marshall of NTT DATA on the importance of a seamless customer experience with online booking processes.
How winning teams navigate conflict to stay on course
Award-winning research by Beta Mannix and colleagues details strategies successful teams used to manage conflict.
Building a smart distribution strategy
Kelly McGuire interviews Barry Van Weelden, CHR Advisory Board member and senior director of sales strategy and operations at priceline.com.
Online reviews only partially reveal what hotel customers think
Hotels can learn a lot about what their guests value the most from text reviews.
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