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This Cornell Business News archive is a collection the college’s research, insights and leadership stories spanning the last several years.
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How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
AficaPure: Where Beauty Meets Nature
Big Red Microenterprise members Sivani Mulji and Femi Olonilua helped beauty products company AficaPure identify ways to increase its brand presence.
New Green Technology Innovation Fellowship Accepts First Cohort
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.
Research: ‘Status Symbols’ in Online Debates Can Create Bias
New research involving machine learning determined that the persuasive power of “symbolic status” from virtual badges in online debates has the potential to create an imbalance of power.
Johnson Summer Startup Accelerator Students Connect with Entrepreneurs on NYC Trek
MBA students with a passion for entrepreneurship learned directly from founders, entrepreneurs, investors, and thought leaders.
Kyungbae Suh, MBA ’87, Endows Professorship of Global Marketing
Amorepacific CEO Kyungbae Suh, MBA ’87, and his wife, Yoonkyung Shin, established the Kyungbae Suh Professorship of Global Marketing.
Helen Lee ’03, MBA ’20: Behind Operations at Cornell Wildlife Health Center
Dyson and Johnson alumna Helen Lee helps manage the strategies, programs, and operations for the Cornell Wildlife Health Center.
Park Perspective: The Power of Curiosity in Conflict Management
Ashley Hamilton, MBA ’24, explores the importance of curiosity in both conflict management and leadership.
Meet Our New Faculty: Wyatt Lee
Wyatt Lee is a new assistant professor of management and operations at the Cornell Peter and Stephanie Nolan School of Hotel Administration.
Meet Our New Faculty: Melanie Hoftyzer
Melanie Hoftzyer joins the Cornell SC Johnson College of Business as a senior lecturer of marketing and management communication.
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