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This Cornell Business News archive is a collection the college’s research, insights and leadership stories spanning the last several years.
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Airbnb Plus: not a plus for everyone
The study found that Airbnb Plus certification made non-certified homes seem riskier by comparison, potentially pushing some travelers to book alternatives.
Music fans separate artists’ controversies from their art, study finds
Dyson School research findings emphasize the growing power of streaming platforms as cultural intermediaries.
Can serendipity be harnessed? Reflecting on unplanned outcomes offers benefits
Research led by a Nolan School professor finds that reflecting on unintended outcomes strengthens ideation.
Prescription drug lawsuit ads can pose public health risks
Drug-injury ads are a way for law firms to obtain clients, resulting in serious negative consequences when people who need these drugs see the ads.
Right or left, low-quality news links popular on social media
Dubious headlines spread across social media — not just on the right, new Cornell research finds.
From Nonprofit R&D to Big Pharma Marketing: A Q&A with Deepika Cattry, MBA ’18
Career Corner: Healthcare marketing professional Deepika Cattry pivoted from R&D at a nonprofit to marketing at a major biopharmaceutical firm.
The K-pop status shuffle: producers, power and reinvention
New SC Johnson College research finds entertainment agencies in Korea play a dominant role in shaping the image of K-pop groups.
Tears and ticket stubs: the real reason we cherish mementos
New research from the Cornell SC Johnson College finds that collecting mementos is tied to the timing of when an experience ends.
Directory Boosts Usefulness of Mobile Phones, Bottom Lines, in Rural Africa
In rural Africa, most mobile phones don’t have search capabilities to find businesses. A new phone book helps, boosting sales by 104%.
Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.
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