Centers & Institutes
Exciting things are happening within our centers, institutes, and special program initiatives. Here’s a collection of recent stories and updates.

Research Recap: Customer engagement is the key to long-term loyalty and impact
Professor Anderson’s series of studies examine the long-term impacts of guest engagement upon guest satisfaction, loyalty, and booking channel selection.

Empty hotel rooms have become private dining rooms and office spaces
Steven Carvell, professor of finance and director of the Center for Real Estate and Finance, discusses how hotels have become flexible amid the pandemic.

Moving the needle: the increasing role of sustainability in business
GreenBiz Group’s Joel Makower spoke to students about the steps firms are taking to integrate sustainability into core business.

Globalization—a growth perspective
Leaders in Emerging Markets speakers shed light on the advantages and challenges of investing in and expanding their companies to emerging markets.

Country Clubs and Crisis: How one segment of the hospitality industry is surviving the pandemic
Country clubs offer socially-distanced outdoor amenities and activities that allow people an escape without flouting CDC guidelines or travel restrictions.

Hotel Ezra Cornell Sponsors Virtual Conference on “Prioritizing People Over Dollars”
Industry leaders partnered with academic scholars to discuss people over dollars: prioritizing people-oriented solutions in a business landscape.

Emerging Markets Conference 2020: A Recap of Events
Emerging Markets Institute team members discuss the institute’s unique challenges and successes in hosting its first virtual conference.

HospitalityVIEW: Evaluating 2020 and Looking Ahead at Hotel Innovation in 2021
Professor Dave Roberts BS ’86, MS ’88 co-authors an article on anticipated hotel innovations in Lodging Magazine.

China’s e-currency is the world’s first sovereign digital currency
China is creating a digital yuan in an attempt to make their currency stronger and more global.