Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.
Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.
Helping Fintech Startups Scale Up: A Q&A with Vanessa Di Frances, MBA ’22
Career Corner: Financial services executive Vanessa Di Frances pivoted from product manager to bank VP advising fintech startups.
Leading the Charge: Raghu Dharmaraju’s Journey to Scalable Sustainability
The Center for Sustainable Global Enterprise celebrates 20 for 20 honoree Raghu Dharmaraju MBA ’07, CEO of ARTPARK.
Big Red Bash 2025: A Night to Celebrate Leadership, Impact, and Community
The Johnson School’s premier alumni event honored leadership, service, and impact across the global Cornell business community.
Life Sciences Technology Innovation Fellows Pitch Innovative Startups in NYC
Cornell University’s Life Science Technology Innovation Fellows gathered on March 22 in midtown Manhattan to pitch their startups.
Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
Cornell’s Sustainable Tourism To Partner with United Nations Tourism
The partnership will allow 350 candidates to receive tuition-free enrollment in STAMP’s online course.
Tolan Honored with Forté Foundation Award for Women’s Business Leadership
SC Johnson College MBA Student Hannah Tolan will receive the leadership honor at Forté annual conference in June.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.