Johnson School
See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.
Presence of food may decrease enjoyment of customer experiences, study
Research by Associate Professor Emily Garbinsky presents a lesson for marketers: food and experiences don’t mix.
Left, right agree selling bodies is wrong – but reasons differ
Both liberals and conservatives consider bodily markets morally wrong, but they do so for different reasons, according to new research.
Electric uprising: How American companies are accelerating the drive to EVs
EVs should make up 50% of all car sales by 2030 to help achieve Paris Agreement decarbonization goals. Cornell faculty weigh in on what it will take.
Pictures, videos can send viewers down a ‘rabbit hole’
How many cat videos can you watch in one sitting? Associate Professor Kaitlin Woolley ’12, says they’re like potato chips: You can’t consume just one.
Structured management protocols help firms thrive
Companies with highly structured management practices attract, keep top workers, and those with structured operations attract top-flight managers.
Sustainability in the Hospitality Industry: Challenges and Opportunities
CHR hosted a virtual keynote webinar to explore the challenges and opportunities of sustainability in the hospitality industry
The future of money
Professor Eswar Prasad examines the implications of the rise of digital currencies in newest book.
Driving more accurate reviews in hospitality
Research examines the relationship between customer satisfaction and reporting motivation in online review platforms.
Lateral moves may ultimately benefit career trajectory, study
Professor Michael Waldman has found important links between lateral job moves in relation to promotions, wage dynamics, and education.