Ph.D. in Management

Marketing concentration

Explores consumer and organizational decision-making through behavioral and quantitative research, preparing students for advanced scholarship and dissertation research.

Schedule
Full-time
Format
In person
Location
Ithaca, NY
Degree Awarded
Ph.D.
This program is part of
Johnson Graduate School of Management

Marketing research at the Johnson School

In the marketing Ph.D. concentration, you’ll explore how theories from operations, economics, psychology and sociology intersect with consumer and corporate decisions. 

Our program approaches marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. Your electives will explore both, covering topics such as: 

  • judgement and decision-making
  • social psychological perspectives
  • machine learning models
  • structural models in marketing

As you complete coursework related to your marketing concentration, you’ll develop an idea for your dissertation topic and start to form your faculty committee. 

Opportunities in marketing

Boost your marketing expertise through hands-on learning and research opportunities on campus.

The Business Simulation Lab

The Debra Paget and Jeffrey Berg Business Simulation Laboratory focuses on behavioral research to study complex decision making.

Administrative Science Quarterly (ASQ)

Since its first issue, ASQ has been at the cutting edge of organizational studies. This top-tier journal publishes research and reviews in organizational theory and related disciplines.

After the doctorate: Careers in marketing research and education

Our doctoral students pursue careers in industry and academia. Here is a look at a few alumni placements.

Wayne State University

Archer Pan, Ph.D. ’25

University of Iowa

Y. Rin Yoon, Ph.D. ’25

Singapore Management University

Sai Chand Chintala, Ph.D. ’25

University of British Columbia

Deepak Sirwani, Ph.D. ’24

Temple University

Elina Hur, Ph.D. ’23

Vrinda Kadiyali: Nicholas H. Noyes Professor of Management and Professor of Marketing and Economics. Specializes in competitive strategy and marketing models.
Marketing expertise

Renowned scholars and practitioners

Study with and receive mentorship from top marketing scholars. Areas of expertise include quantitative marketing, behavioral economics, customer experience design, data privacy, pricing and personalization.

Meet our faculty

Your path forward

Ready to apply to our highly selective, fully funded Ph.D. in Management? We encourage you to officially start the application process today at the Cornell Graduate Admissions website.