Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Properly fitting face masks can help block particulate pollution
Research co-authored by Dyson Dean Jinhua Zhao provides new findings about the value of masks that fit snugly around the face and how human behavior affects their efficacy.

Research at the Crossroads of Entrepreneurship, Innovation, and Network Theory
PhD Spotlight: Johnson School PhD candidate Andrew Foley talks about his research on family business and entrepreneurship.

Have Fun: Leaving Product Promotions To Chance Has Benefits
Research by the Nolan School’s Alexander Fulmer ’15 found that consumers prefer chance in selecting some products to promote vs. traditional methods.

No, China Is Not Buying Up All US Farmland
Research coauthored by Dyson’s Wendong Zhang shows federally classified “adversary” countries held only 1% of foreign-owned farmland as of 2020.

Research: Technology Is Changing How Companies Do Business
The Cornell Dyson research highlights the importance of businesses staying ahead of the curve in technology. Companies that embrace digital technologies now are likely to be the ones that thrive in the future.

Dead & Company concert funds $800K for new climate solutions
Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.

Persistent questioning of knowledge takes a toll
Dyson Assistant Professor Laura Niemi’s research shows regular exposure to even subtle prejudice and discrimination degrades physical and mental health.

Promoting Thank-you Gifts Can Boost Charitable Donations
For some charitable donors, the extra incentive of a gift is an important lever for opening pocketbooks SC Johnson College of Business research finds.

Many Firms Prefer Ready-made AI Software, with a Few Tweaks
Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.