Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Driving more accurate reviews in hospitality
Research examines the relationship between customer satisfaction and reporting motivation in online review platforms.
Lateral moves may ultimately benefit career trajectory, study
Professor Michael Waldman has found important links between lateral job moves in relation to promotions, wage dynamics, and education.
Meet Jinhua Zhao, Dyson’s new dean
Dean Zhao believes Dyson is positioned to push the frontiers of business education to address 21st century challenges. Learn why and more in this Q&A.
Study examines if US firms are becoming more short-term oriented
Yuan Shi has found intriguing data that provides new details around the active debate among managers, investors, researchers, and policymakers.
Low self-esteem leads to low-quality purchases
Study proposes that low self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views.
Lessons for managers in the exploration for breakthrough innovation
Study highlights important implications for managers who wish to encourage a more exploratory search for breakthrough innovation.
Background Noise? TV Advertising Affects Real-Time Investor Behavior
What influences retail stock investing? Advertising–that’s according to Dyson Professor Jura Liaukonyte and her co-researchers.
A Second Quarter Rebound: Are We There Yet?
Are hotel prices signaling a return to pre-pandemic levels? Professor Crocker Liu weighs in.
How much? Knowing appetizer, entrée calories impacts food choices
A study found calorie labels on menus resulted in a reduction in calories ordered, but with a catch.