Thought Leadership

Photo of a women using virtual reality goggles
Johnson School

How does virtual reality impact the consumer experience?

Professor Helen Chun explores the pros and cons of implementing VR as a way to enhance the consumer experience during the pre-consumption stage.

Featured photo for Luo Zuo, Growth vs recession: The surprising way the economy affects CEO and auditor success
Johnson School

Growth vs recession: The surprising way the economy affects CEO and auditor success

It takes years to become a CEO or audit engagement partner. But Professor Luo Zuo explains why success in these roles may be affected by economic health in years prior.

Screen Shot of HBO VICE interview with Andrew Novakovic of the Dyson School
Dyson School

Noteworthy: Andrew Novakovic talks to HBO’s VICE News about “supercows”

Selectively breeding “supercows” has resulted in fewer animals producing more milk, which could improve the dairy industry’s carbon “hoofprint.”

Featured image illustration for the organizational key to increasing the number of women in leadership roles
Johnson School

The organizational key to increasing the number of women in leadership roles

Organizations are taking steps to identify and correct bias in hiring decisions, but what is the real key to increasing the number of women in leadership?

Photo of Jack Little his Fraud Examination course
Dyson School

What makes a fraudster steal—and how to prevent it

Dyson professor Jack Little’s students learn from, and publish on, accounting frauds as part of Little’s Fraud Examination course.

Screen grab from Miguel Gomez's research, Cost of Sustainable Production
Dyson School

Research Recap: The cost of financially sustainable coffee production in Latin America

Dyson School professor Miguel Gómez co-authors Fair Trade USA and Cornell University study: Cost of Sustainable Production.

Noteworthy: Sunita Sah in HBR on product information and consumer behavior
Johnson School

Noteworthy: Sunita Sah in HBR on product information and consumer behavior

A lack of transparency about negative facts doesn’t bother customers as much as you might expect, according to the Johnson’s Sunita Sah.

lauriesedgwick_featured
Johnson School

Career influencers for 2017 … and beyond! Part 2

Laurie Sedgwick discusses the career maintenance behaviors and successful career transitions that that lead to a successful career.

Jack Little Fraud Prevention
Dyson School

The future of fraud protection begins with you

If corporate giants have the resources to fight fraud and still struggle to stop it, what does that mean for everyday consumers like you and me?