Thought Leadership

Puzzle pieces of different colors
Johnson School

Cornell research uncovers keys to successful and lasting diversity training

Co-authored research by Jamie Perry found the most effective types of diversity training and programs use many different instructional methods.

The Nuances of “Buy the Rumor, Sell the News”
Johnson School

The Nuances of “Buy the Rumor, Sell the News”

Who benefits and who’s harmed by short-term trades related to big news about stocks?

Online reviews only partially reveal what hotel customers think
Johnson School

Online reviews only partially reveal what hotel customers think

Hotels can learn a lot about what their guests value the most from text reviews.

Stock photo of connections and gears
Johnson School

Long-distance collaboration: Some keys to more productive teams

Recent Cornell research suggests that smaller groups accomplish more because fewer connections allow members to interact more frequently and intimately.

Collage of amenity icons
Johnson School

Free for guests, but not for hotels: How to pick the right amenities for your property

A new study shows that companies must take a close look at the return on investment from each “free” product or service before deciding to offer it.

Hotel shopping: Beauty is in the eye of the mouse-holder
Johnson School

Here’s what online hotel shoppers are looking for…and at

Stephani Robson’s research shows company-generated information can influence booking decisions as much as user-generated content, like reviews.

Stock image of a person pointing to a screen of photos
Johnson School

New research reveals three customer service tips for using tabletop technology

What do restaurant patrons think of tabletop technology? According to one new study, customers are also embracing these technological changes.

Trade Secrets
Johnson School

Study: Most short-term trades lose money

Pamela Moulton’s new study shows institutional stock traders will likely get better returns by taking a more long-term approach.

Second Opinions Can Make Matters Worse

Second Opinions Can Make Matters Worse

New research by Sunita Sah finds that second opinions can have complex ramifications on the decision-making process, affecting the quality of the primary advisors’ guidance.