Cornell Business News archive
Cornell Business News showcases the college’s transformative educational outcomes, meaningful research and courage to tackle societal challenges. This archive is a collection the articles that feature research, insights and leadership across the college from the past several years.
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Messaging May Overcome Bias Against Gene-Edited Foods
Consumers are less resistant to gene-edited ingredients when they learn about the technology's health and environmental benefits.
Future Directions in Sustainable Travel, Tourism, and Hospitality
SC Johnson College of Business experts offered fresh perspectives on shifting travel and tourism toward more sustainable practices during Climate Week NYC.
Gorges Ventures Fund Hits the Mark with Students and Entrepreneurs
A new student-managed and financed investment club launched by Johnson School MBAs will invest in startups founded by Cornell University students.
Loyalty can play a key role in moral dilemmas
New research from Johnson Assistant Professor Angus Hildreth explores how the quality and strength of one’s loyalty to another can be influenced by the willingness to support an indirect tie.
Hospitality Hackathon Embraces AI to Improve the Guest Experience
Students from across campus spent two days creating proposals designed to help hotels deliver an exceptional experience for the guest of the future.
SC Johnson College Panel Discusses ‘Expanding Your Range’
Your career can thrive when your path is not linear, says a panel of SC Johnson College alumni and business leaders.
Small Firms May Offer Higher Pay Due to a Lack of Market Power
Small companies may post higher wages for entry level positions than large companies – potentially attracting better talent.
Learners Apply Data-Driven Marketing Strategies in Cornell Certificate Program
Professor Sachin Gupta explains how to reach outstanding data-driven results in the Demand Marketing online certificate program.
Workers Partner ‘Up’ To Better Themselves, Study Finds
A new study found that people tended to favor higher-paid collaborators – but only when they have superior skills and could teach them something.
Building the Housing Future
Social Impact Internship Fund recipient Guru Bhardwaj shares how he drove social impact and investor appeal this summer at Brahmbhatt Architects.
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