Johnson BusinessFeed

See how we’re turning ambition into impact every day through stories and updates about Johnson School students, faculty, staff, alumni, partners, and friends.

Nichele Nivens standing at the top of a hill with trees and shrubs, a valley, and hills in the background.
Johnson BusinessFeed

Nichele Nivens, MBA/MS ’24, Plans Startup to Help Expectant Moms

Nichele Nivens, MD, is developing a startup, Mom Majesty, that will help more women experience the support a doula can offer.

Young girl vaping
Johnson BusinessFeed

To Vape or Not to Vape: When an E-Cigarette Tax Has an Impact

The Johnson School research suggests that taxation could have an impact on reducing vaping among young people.

photo of five different people's fists joined together in a fist bump.
Johnson BusinessFeed

Stand By Your Group: Loyalty Can Blur Ethics Line

Loyalty to a group vs. an individual was more effective in eliciting followers’ compliance with unethical requests, research by Angus Hildreth found.

Trishala Dessai gesturing and smiling on stage wearing a red Gig-Up sweatshirt with a Johnson School banner in the background.
Johnson BusinessFeed

Trishala Dessai’s Gig-Up Addresses Consumers’ and Gig Workers’ Needs

Gig-Up, an AI-enabled startup developed by Trishala Dessai ’17, MBA ’23, will save consumers time and effort by offering multiple services in one app.

Fashion model on runway
Johnson BusinessFeed

Research: Unraveling the Pursuit of Entrepreneurship in the Fashion Industry

The research from the Johnson School suggests that the decision to launch a startup is not solely based on personal characteristics but also involves how organizational roles and social dynamics influence the choice.

Ian and 4 colleagues sitting on and standing around a large yellow plastic half circle representing a macaroni noodle.
Johnson BusinessFeed

To Sustainably Grow and Delight Consumers Globally: My Summer at Kraft Heinz

Ian Cairns, MBA ’24, leveraged the skills, tools, and knowledge he acquired at the Johnson School during his internship at Kraft Heinz.

illustration of four people at a desk with a globe in the background.
Johnson BusinessFeed

International moves can pay off for venture-backed startups

Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

One female and two male students dressed in business attire with two older men dressed in zip-up hoodies with the Flickr logo.
Johnson BusinessFeed

B-School Teams Focus on Flickr in Cornell 2024 Case Competition for Family Ownership

Olin Business School team wins the Case Competition for Family Ownership, the only such contest where students interact with a family business.

A male student standing in front of a podium and screen addresses an audience while another male student standing next to him looks on. Both are dressed in business suits.
Johnson BusinessFeed

Student perspective: Fall at the Fund

Michael Jang, MBA ‘24 shares his experience in the Cayuga Fund, the student-led investment fund.