Faculty

Directory Boosts Usefulness of Mobile Phones, Bottom Lines, in Rural Africa
In rural Africa, most mobile phones don’t have search capabilities to find businesses. A new phone book helps, boosting sales by 104%.

Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.

Refurbished Fridges Expand Access to Fresh Food at Regional Pantries
Two teams of students in the Dyson School worked with Whirlpool to place refurbished refrigerators on campus and in high need areas around the region.

Students Help Rural Peruvians Grow Turmeric Business
Dyson School students traveled to a rural region of Peru to brainstorm sustainable business ideas for a local community.

New Tool Can Help NYS Make Economically Beneficial Food Purchases
Dyson professor develops an economic model that calculates additional NYS business activity and tax revenue generated from purchases of specific local products.

Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.

Hotelies Extend Cornell Commitment to ‘Wish-Making’
Nolan School students raised nearly $5,000 for Make-A-Wish Central New York – with help and inspiration from an alumna who was a wish-kid herself and founded the first college “wish-makers” group in the country.

Global Crises Demand Ethical, Transparent Business Leaders
The evolving role of ethics in business leadership, and how leaders can balance navigating climate change and inequality with turning a profit, were key themes at this year’s David J. BenDaniel Lecture in Business Ethics.

Community Engagement Awards Recognize Transformative Partnerships and Projects
Dyson professor Trent Preszler honored at community engagement awards.