CIHLER welcomes Gretta Brooks to industry advisory board

By: Katelyn Godoy
Gretta Brooks

The Cornell Center for Innovative Hospitality Labor and Employment Relations (CIHLER) recently welcomed new advisory board member Gretta Brooks, founder and chief executive officer of SalesBoost, LLC, a SaaS-based sales training technology solution for hotels. This web-based training system provides unlimited sales and customer service scenario simulation and immediate feedback to improve sales effectiveness.

Brooks, now leading her own company, had previously trained thousands in hotel sales over the course of 30 years as an executive with Omni, Hilton, and Aimbridge Hospitality. Brooks has been featured in both Hotel Business and Lodging Magazine as an expert in hospitality sales training and technology. Her insights, passion for mentoring others, and in-depth knowledge of human resources in the hospitality industry make her an invaluable asset to CIHLER’s board.

Engaging with the Cornell Center for Innovative Hospitality Labor and Employment Relations

A sought-after speaker, Brooks spoke on a panel moderated by David Sherwyn, director of CIHLER and the John and Melissa Ceriale Professor of Hospitality Human Resources, at the 2018 Lodging Conference. The panel, Today’s Workforce: Recruiting, Staffing, and Training for Profitability, covered topics such as managing labor costs, new software and analytics, hiring qualified candidates, and providing ongoing training to “energize your team.” Soon after, Brooks joined CIHLER as an advisory board member. In this role, she will provide financial support to the center and engage in the development of programming and research.

Coming up, CIHLER is pleased to feature Brooks as a panelist in the human resources track at its annual HR in Hospitality Conference, March 25–27, 2019 in Las Vegas. The panel, Fatal Attraction: Recruiting and Retaining Passionate Talent, will discuss how and why professionals in hospitality human resources should adapt their culture and environment to align with the values and needs of a changing workforce.

Brooks will continue to work with CIHLER throughout the year. The center is thrilled to welcome Brooks to the board and is looking forward to tapping into her expertise in hospitality labor and employment relations.

Link to CIHLER website