Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
How timing can reduce bias in peer reviews at work
New SC Johnson College research shows when peers evaluate each other after an outside source has confirmed a team’s success, ingroup favoritism goes down.
Directory Boosts Usefulness of Mobile Phones, Bottom Lines, in Rural Africa
In rural Africa, most mobile phones don’t have search capabilities to find businesses. A new phone book helps, boosting sales by 104%.
Stars or Numerals? How Rating Formats Change Consumer Behavior
The researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional Arabic numerals.
New Tool Can Help NYS Make Economically Beneficial Food Purchases
Dyson professor develops an economic model that calculates additional NYS business activity and tax revenue generated from purchases of specific local products.
Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
Modeling Tool Protects Worker Health and Food Chain Security
Aaron Adalja, Nolan School professor, contributed to a computer model that helps farms and food processing facilities control COVID-19 outbreaks, keep workers safe and the food chain secure.
Social Networks Are Not Effective at Mobilizing Vaccination Uptake
Social networks are unlikely to persuade someone to embrace a new vaccine, reports Dyson professors Nancy Chau and Arnab Basu.
Earth Day Research: Powering the Future with Clean Energy
New SC Johnson College research shows primary contributors to recent clean energy patents are existing inventors rather than newcomers.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.