Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.
Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.
In his new book, Chris Marquis says a more resilient and sustainable capitalism should focus on environmental, social, and financial performance.
Professor Gautam Ahuja, speaks about the prerequisites a firm needs to promote innovation and about life as a professor and scholar.
Professors Guggenmos and Rennekamp discuss behavioral accounting research and analyze the impact of diverse investment communications.
Present Value: Robert Frank discusses his new book, Under the Influence: Putting Peer Pressure to Work
By Maria Castex, MBA ’21 Present Value, an independent editorial project produced and hosted by Johnson students, had the pleasure of interviewing Robert H. Frank, the Henrietta Johnson Louis Professor […]