Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Conservatives More Likely Than Liberals to Negotiate Price
According to new research out of the Cornell SC Johnson College of Business, conservatives are more likely than liberals to negotiate over price for items such as used cars or houses.
Winding Up Value: How Media Shapes the Luxury Watch Market
New SC Johnson College research shows that news articles and reviews play a significant role in promoting luxury watch brands.
Boosting mental muscle leads to better performance
A new study from SC Johnson College explores the concept of “cognitive endurance,” defined as the ability to sustain performance in cognitive tasks over time.
Impact Funds Offer a Lower-Risk Proposition for Private Markets
Based on a new benchmark that analyzes risk exposure and performance, impact funds hold their own against conventional funds.
Going Against One’s Better Judgment Amplifies Self-Blame
Researchers found that when people go along with opinions of others, they feel more culpable if things go wrong.
Ethical Depth: The Cure for Today’s Medical Industry
A new Johnson School paper explores why doctors may fall prey to conflicts of interest and proposes a new approach called “deep professionalism.”
World Economic Forum Expert: “Circularity” Can Drive Growth
Hernán J.F. Saenz III, MBA/MILR ’98, urged businesses to minimize waste, maximize product lifecycles, and separate economic growth from resource consumption.
To Succeed, ‘Latecomers’ Must Balance Imitation and Innovation
Cornell SC Johnson College professor Sungyong Chang shows that startups thrive by mimicking established competitors before innovating.
What fuels our fear of missing out?
New research from Johnson Assistant Professor Jacqueline Rifkin shows that a fear of missing out is driven by worries about possible negative impacts on future relationships.