Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

International moves can pay off for venture-backed startups
Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

Research: Familiarity breeds contempt for moral failings
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

Research: What Happens When We Assign Human Qualities to Companies?
New research from the Nolan Hotel School sheds light on the ways people assess organizations.

Meet Vishal Gaur, the Johnson School’s New Dean
Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.

How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

To stand out on LinkedIn, focus on journey, not achievements
In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

New Public Health Innovation Can Also Break a Poverty Trap
Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.

Research: To Resist Temptation, Think Short-Term
Research shows that short-term costs of unhealthy eating is more effective at helping people avoid indulging than highlighting long-term costs.