Research With Impact

Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

illustration of four people at a desk with a globe in the background.
Johnson School

International moves can pay off for venture-backed startups

Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

A person reaches for a package of frozen meat at the farmers market.
Dyson School

Scanner data can help NYS farmers boost market sales

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

Group of people
Johnson School

Research: Familiarity breeds contempt for moral failings

People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

Photo of person's face with digital background
Johnson School

Research: What Happens When We Assign Human Qualities to Companies?

New research from the Nolan Hotel School sheds light on the ways people assess organizations.

upper body portrait of Vishal Gaur.
Johnson School

Meet Vishal Gaur, the Johnson School’s New Dean

Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.

Photo of person with mouse cursor
Dyson School

How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.

SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

What's Your Story?
Johnson School

To stand out on LinkedIn, focus on journey, not achievements

In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

Photo of four canoes on a sandy landing at water access point in Senegal, with tall plants nearly blocking the waterway.
Dyson School

New Public Health Innovation Can Also Break a Poverty Trap

Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.

Hand reaching for brownie dessert
Johnson School

Research: To Resist Temptation, Think Short-Term

Research shows that short-term costs of unhealthy eating is more effective at helping people avoid indulging than highlighting long-term costs.