Research With Impact

SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

In new research, Ovul Sezer, assistant professor at the Nolan Hotel School, and her co-authors, wanted to understand how people can introduce themselves on the networking platform LinkedIn with a high level of effectiveness and success.

Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.

Research shows that short-term costs of unhealthy eating is more effective at helping people avoid indulging than highlighting long-term costs.

To wield labor market power, large companies must centralize their hiring. But many decentralize instead, giving up their power. New research suggests why.

Unplanned action lends authenticity to the performer, but only when their competence is high and the stakes are low.

Research by Johnson’s Young-Hoon Park and Murat Unal, PhD ’22, shows that customers increased spending after signing up for “one-click” checkout.

To support more equitable workplaces, Michelle Duguid investigates hiring practices intended to increase diversity.

Parking-ticket recipients who would benefit most from gentle “nudges” to pay their fines respond least to them, research by Ori Heffetz finds.