Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
The talent spark: How inventors fire up startup ecosystems
New research from SC Johnson College examined how the arrival of inventors in U.S. counties influenced the growth of startups from 2000-2016.
Complex incentives shape worker effort, for better or worse
Johnson School professors used data to examine how workers respond to complex pay structures.
AI chatbots can effectively sway voters – in either direction
A short interaction with a chatbot can meaningfully shift a voter’s opinion about a presidential candidate or proposed policy in either direction, new Cornell research finds.
Video-call glitches can have serious consequences
Video call glitches — even without disrupting conversation — can break the illusion of being face-to-face and feel uncanny, Cornell-led research finds.
For platforms relying on gig workers, bonuses can be a double-edged sword
Cornell researchers find that in the gig economy, bonus effectiveness depends on labor availability.
Nobel laureate Richard Thaler delights in the human side of economics
Richard Thaler, a Nobel laureate who was a professor at the Samuel Curtis Johnson Graduate School of Management from 1978 to 1995, spoke Oct. 17.
Right or left, low-quality news links popular on social media
Dubious headlines spread across social media — not just on the right, new Cornell research finds.
Rank less, bond more: Rethinking performance feedback
The study explored how relative performance information affects social bonding and cooperation in the workplace.
‘Ultra-Fresh’ Fashion Reshapes the Industry, With a Cost to the Environment
New research from Cornell SC Johnson College of Business explores how Asian companies are producing ultra-fresh fashion with rapid product launches, digital supply chains and customer engagement strategies – but also presents sustainability challenges.