Research
When it comes to marketing, customers must watch the information gap
Research shows that consumers fail to differentiate between deliberate and nondeliberate missing information, and marketers can take advantage.
It’s time for high-tech economics
William Cong sees opportunities to revolutionize high-tech research with insights from economics.
Machine learning research can detect fake news domains upon registration
Professor Bill Schmidt and colleagues used machine learning to develop a tool that pinpoints new domains created to promote false information.
Present Value: Kaitlin Woolley on achieving goals and connecting around food
Marketing Professor Kaitlin Woolley discusses her research on goal pursuit, information avoidance, and how food facilitates social connection.
Chris Marquis champions the B Corps model of resilient and sustainable capitalism
In his new book, Chris Marquis says a more resilient and sustainable capitalism should focus on environmental, social, and financial performance.
Present Value: Gautam Ahuja on innovation prerequisites and life as a professor and scholar
Professor Gautam Ahuja, speaks about the prerequisites a firm needs to promote innovation and about life as a professor and scholar.
Present Value: Ryan Guggenmos and Kristina Rennekamp discuss the human side of accounting
Professors Guggenmos and Rennekamp discuss behavioral accounting research and analyze the impact of diverse investment communications.
Do People Regret Their Unhealthy Behaviors?
Regret you feel before you indulge may be higher than what you’ll feel afterwards, according to new research by Manoj Thomas and Helen Chun.
Present Value: Robert Frank discusses his new book, Under the Influence: Putting Peer Pressure to Work
By Maria Castex, MBA ’21 Present Value, an independent editorial project produced and hosted by Johnson students, had the pleasure of interviewing Robert H. Frank, the Henrietta Johnson Louis Professor […]