Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Dead & Company concert funds $800K for new climate solutions
Two of the five projects announced this month by The 2030 Project are led by SC Johnson College of Business faculty Chris Barrett and Elena Belavina.

Persistent questioning of knowledge takes a toll
Dyson Assistant Professor Laura Niemi’s research shows regular exposure to even subtle prejudice and discrimination degrades physical and mental health.

Many Firms Prefer Ready-made AI Software, with a Few Tweaks
Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.

Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

Digitizing Books Can Spur Demand for Physical Copies
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.

How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.

New Public Health Innovation Can Also Break a Poverty Trap
Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.

Evidence-Based Crop Management for Organic Dry Bean Farming
Dyson Professor Miguel Gomez is a contributing researcher to this study focused on the sustainability and profitability of the organic dry bean industry.

Cornell to co-lead UN agency’s new agrifood initiative
Ideas that sprang from a pre-pandemic discussion at Cornell now inform a UN initiative aimed to meet looming global food needs in a healthy, equitable and sustainable way.