Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Digitizing Books Can Spur Demand for Physical Copies
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.
How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
New Public Health Innovation Can Also Break a Poverty Trap
Removing invasive plants at water collection points in Senegal lowers disease rates, and composting those plants can raise agricultural productivity.
Evidence-Based Crop Management for Organic Dry Bean Farming
Dyson Professor Miguel Gomez is a contributing researcher to this study focused on the sustainability and profitability of the organic dry bean industry.
Cornell to co-lead UN agency’s new agrifood initiative
Ideas that sprang from a pre-pandemic discussion at Cornell now inform a UN initiative aimed to meet looming global food needs in a healthy, equitable and sustainable way.
Social media boycott of Goya did not harm sales
Research by Jūra Liaukonytė and colleagues sought to understand the sales effect of social media posts targeting specific brands.
Prabhu Pingali named AAAS fellow
Pingali, professor of applied economics and policy, was named a Fellow of the American Association for the Advancement of Science on Jan. 26.
Use business research and expertise to start the year off right
Expert tips from Cornell SC Johnson College of Business faculty to help you enter 2022 with your best foot forward
Structured management protocols help firms thrive
Companies with highly structured management practices attract, keep top workers, and those with structured operations attract top-flight managers.