Research With Impact
Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.
Many Firms Prefer Ready-made AI Software, with a Few Tweaks
Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.
To Vape or Not to Vape: When an E-Cigarette Tax Has an Impact
The Johnson School research suggests that taxation could have an impact on reducing vaping among young people.
Stand By Your Group: Loyalty Can Blur Ethics Line
Loyalty to a group vs. an individual was more effective in eliciting followers’ compliance with unethical requests, research by Angus Hildreth found.
Research: Unraveling the Pursuit of Entrepreneurship in the Fashion Industry
The research from the Johnson School suggests that the decision to launch a startup is not solely based on personal characteristics but also involves how organizational roles and social dynamics influence the choice.
International moves can pay off for venture-backed startups
Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.
Digitizing Books Can Spur Demand for Physical Copies
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.
Research: Familiarity breeds contempt for moral failings
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.
Research: What Happens When We Assign Human Qualities to Companies?
New research from the Nolan Hotel School sheds light on the ways people assess organizations.