Research With Impact

Part of a renowned research institution, SC Johnson College is home to innovators and experts who produce and share original knowledge. Here are some of those stories.

Illustration of a computer chip that says AI
Dyson BusinessFeed

Many Firms Prefer Ready-made AI Software, with a Few Tweaks

Many firms are opting for ready-made AI technology that can be tailored to a firm’s specific needs finds research coauthored by Dyson’s Chris Forman.

Young girl vaping
Johnson BusinessFeed

To Vape or Not to Vape: When an E-Cigarette Tax Has an Impact

The Johnson School research suggests that taxation could have an impact on reducing vaping among young people.

photo of five different people's fists joined together in a fist bump.
Johnson BusinessFeed

Stand By Your Group: Loyalty Can Blur Ethics Line

Loyalty to a group vs. an individual was more effective in eliciting followers’ compliance with unethical requests, research by Angus Hildreth found.

Fashion model on runway
Johnson BusinessFeed

Research: Unraveling the Pursuit of Entrepreneurship in the Fashion Industry

The research from the Johnson School suggests that the decision to launch a startup is not solely based on personal characteristics but also involves how organizational roles and social dynamics influence the choice.

illustration of four people at a desk with a globe in the background.
Johnson BusinessFeed

International moves can pay off for venture-backed startups

Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.

A person reaches for a package of frozen meat at the farmers market.
Dyson BusinessFeed

Scanner data can help NYS farmers boost market sales

Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers’ profits.

photo illustration of a hands feeding physical books into a digital screen.
Dyson BusinessFeed

Digitizing Books Can Spur Demand for Physical Copies

Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.

Group of people
Johnson BusinessFeed

Research: Familiarity breeds contempt for moral failings

People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.

Photo of person's face with digital background
Johnson BusinessFeed

Research: What Happens When We Assign Human Qualities to Companies?

New research from the Nolan Hotel School sheds light on the ways people assess organizations.