Faculty

How does virtual reality impact the consumer experience?
Professor Helen Chun explores the pros and cons of implementing VR as a way to enhance the consumer experience during the pre-consumption stage.

Growth vs recession: The surprising way the economy affects CEO and auditor success
It takes years to become a CEO or audit engagement partner. But Professor Luo Zuo explains why success in these roles may be affected by economic health in years prior.

5 crucial trends entrepreneurs should keep an eye on in the new year
Johnson professor and career entrepreneur Steven Gal pinpoints five trends that will shake up the economic landscape in the year ahead.

B-schools predict what awaits in 2018
Johnson professor Mukti Khaire offers insight into the role of technology in 2018.

Noteworthy: Andrew Novakovic talks to HBO’s VICE News about “supercows”
Selectively breeding “supercows” has resulted in fewer animals producing more milk, which could improve the dairy industry’s carbon “hoofprint.”

The organizational key to increasing the number of women in leadership roles
Organizations are taking steps to identify and correct bias in hiring decisions, but what is the real key to increasing the number of women in leadership?

The Digital Transformation Leaves No Industry Untouched
Business leaders discuss how their organizations are embracing digital change with the help of analytics and innovation at the inaugural Cornell SC Johnson College of Business Digital Transformation Summit.

What makes a fraudster steal—and how to prevent it
Dyson professor Jack Little’s students learn from, and publish on, accounting frauds as part of Little’s Fraud Examination course.

Noteworthy: Lourdes Casanova makes 2017 List of Most Influential Ibero-American Intellectuals
This is the third time the Johnson lecturer has received this honor for her work and influence in the Ibero-American space.