Research Opportunities

The Business of Food requests proposals from Cornell faculty that advance research on food and beverage topics as they relate to the business disciplines. Awarded projects will receive up to $10,000 in funding.

We are particularly interested in research that involves collaborations across schools within the S.C. Johnson College of Business and/or between the College of Business and CALS. The projects should result in research synergies, where demonstrated results are enhanced because of cross-discipline efforts. The goal is to fund research projects likely to lead to external funding.

Faculty are eligible to apply for a second grant in the subsequent two years after receiving the initial award, assuming sufficient demonstrable performance has been made on the funded project. After receiving two grants, faculty are ineligible for to receive additional funding for three years.


Business of Food - Small Research Grants (2020-2021)

Sustainable Food Consumption for the Aging Populations

Miguel Gómez, Charles H. Dyson School of Applied Economics and Management, mig7@cornell.edu; Cristobal Cheyre, Department of Information Science, cac555@cornell.edu; and Roger Figueroa, Division of Nutritional Sciences, rf453@cornell.edu

Abstract: It is a well-known fact that the global population is getting older. If people modify their dietary habits and food consumption with age, or if they differ across generations, then the aging population can have potentially significant impacts on the food system and thereby on food security. Because consumers are at the end of any food value chain, other stakeholders such as farmers, food manufacturers, retailers, and policy makers must understand the short and long-term implications of the evolution of their dietary habits and food consumption patterns. In this project, we will investigate the longitudinal relationship between food shopping, preparation, and consumption across time and population groups. Our findings may help policy makers design improved sustainable health policies in an aging society.

Category Captaincy and Its Impact on Private Label Segment: Evidence from the Cereal Aisle

Jura Liaukonyte, Dyson School of Applied Economics and Management, jurate@cornell.edu and Aaron A. Adalja, School of Hotel Administration, aaa362@cornell.edu

Abstract: Vertical arrangements such as slotting allowances and category captaincy have become increasingly popular in retail markets. Strategic behavior involving both price and non-price aspects (for example shelf-space allocation, assortment selection) between a retailer and a dominant manufacturer, common in category captaincy practice, can have a large impact on the competitive landscape and consumer welfare. Not surprisingly, these practices have been the target of investigation from many industry experts and policy-makers.

This project attempts to address several important research questions concerning Category Captaincy in the context of ready-to-eat [RTE] cereal market. Specifically, this proposed project will focus on private label segment and will investigate how the assortment depth and market shares of private label products across retailers are impacted by category captaincy, given the special ownership arrangement mentioned above.

Food Consumption during Technology-Mediated Interactions

Kaitlin Woolley, Johnson Graduate School of Management, krw67@cornell.edu and Sarah Lim, Ph. D. student in marketing, Johnson Graduate School of Management, sl2673@cornel.edu

Abstract:  Current advancements in technology have allowed for the coordination of remote business and social communication. Yet, one challenge when not co-located is shared consumption. Socializing, especially over a meal, is a key way people bond socially and in business. The proposed research aims to understand how technology-mediated communication affects people’s ability to connect over food. The current research will contribute to prior work on food consumption by advancing our understanding of social dynamics intertwined with food consumption in virtual communications. In addition, this research will provide insights for how managers can facilitate social interactions between team members who are not physically together.

Business of Food – Small Research Grants (2019-2020 Awards)

The Global Food Dollar Series

Christopher B. Barrett, Professor, Dyson School, cbb2@cornell.edu, aaa362@cornell.edu, Miguel I. Gómez, Associate Professor, Dyson School, mig7@cornell.edu, Elena Belavina, Associate Professor, Hotel School eb773@cornell.edu, Nagesh Gavirneni, Professor, Johnson School, nagesh@cornell.edu.
External Collaborators: Patrick Canning and Michelle Saksena, Economists, U.S. Department of Agriculture Economic Research Service (USDA ERS)

We propose to construct a panel database of Global Food Dollar Series for 50 countries spanning the period 1995-2011 for 1) all foods, 2) food consumed at home, and 3) food away from home. We will follow the Input-Output Table methods employed by USDA ERS to construct the U.S Food Dollar Series. We will employ these data to examine variations across time and countries, including the relationship of share of farm value to per capita real income, agricultural sector productivity, urbanization, and cost of production inputs. These analyses will serve as a proof of concept for a longer-term, more nuanced analysis that uses more disaggregated data series to explore specific industry sub-sectors and environmental as well as economic outcomes.


Reducing Food Waste at the Employee Dining Halls of a Hotel: Field Experiment

Elena Belavina, Associate Professor, Hotel School eb773@cornell.edu, Xiaoyue Yan, PhD Student, Johnson School, xy393@cornell.edu
External Collaborator: Ekaterina Astashkina, PhD Candidate, Technology & Operations
Management Department, INSEAD, ekaterina.astashkina@insead.edu

The goal of the project is (i) to identify the drivers of post-consumer food waste at the all-you-can-eat worksite canteens, and (ii) to select, design and quantify the most effective food waste reduction intervention. A large-scale field experiment is to be conducted at the employee dining halls of the LVS Corporation hotel property (subject pool ~9,000 pers.), comprised of various interventions that are theorized to be instrumental in helping with food waste reduction.


Genetic Engineering Labeling Effects: Evidence from Supermarket Scanner Data

Jura Liaukonyte, Associate Professor, Dyson School, jurate@cornell.edu, Aaron A. Adalja,
Assistant Professor, Hotel School, aaa362@cornell.edu

The proposed research is the first known study to analyze how GE labels affect actual consumption behavior by consumers and strategic supply-side responses by firms in the U.S. Specifically, the researchers analyze the supply and demand effects of GE food labeling, using the implementation of mandatory labeling of GE food in Vermont as a quasi-natural experiment. Using retail scanner data, this work will employ difference-in-differences and synthetic control methods to analyze market outcomes such as product assortment and depth, and market share. By exploiting state-level variation and comparing market outcomes before and after the policy change, the GE labeling effect is directly identified. Furthermore, this study disentangles the media effect from the policy and labeling effect by utilizing a novel dataset that provides regional variation in media coverage across markets.


Business of Food - Small Research Grants (2018-2019 Awards)

The Effects of Media and Policy on the Supply and Demand for Restaurant Food

Aaron A. Adalja, Assistant Professor, Hotel School, aaa362@cornell.edu, Miguel I. Gómez, Associate Professor, Dyson School of Applied Economics and Management, mig7@cornell.edu, and C.-Y. Cynthia Lin Lawell, Associate Professor, Dyson School of Applied Economics and Management, clinlawell@cornell.edu

The goal of this proposal is to analyze demand and supply for restaurant food [in China] and to examine the effects of media and policy regarding food safety and food prices on consumer preferences and the supply and demand for restaurant food. To do so, a structural econometric model of demand and supply for restaurant food is developed and estimated.


The Last Mile Cold Chain Supply: Producers to Retail Outlets

Carl A. Batt, Professor, Department of Food Science, CALS, cab10@cornell.edu and Aaron A. Adalja, Assistant Professor, Food and Beverage Management, SHA, aaa362@cornell.edu

Small food producers especially in urban areas have a significant challenge in distribution and reaching their stockists in a cost-efficient and rapid fashion. The proposed study investigates this problem by examining current practices where logistics and infrastructure have been developed that allow for same-day grocery delivery. These observations and knowledge will then be applied to determine how a similar infrastructure might be built to assist small urban food producers reach a much wider retail and institutional market.


Bargaining on Trade Promotions between Manufacturers and Retailers in the Food Industry: Development of a Nash Model and Empirical Test

Vithala R. Rao, Deane W. Malott Professor of Management, Professor of Marketing and Quantitative Methods, Samuel Curtis Johnson Graduate School of Management vrr2@cornell.edu and Koichi Yonezawa Research Associate, Food Industry Management Program, Charles H. Dyson School of Applied Economics and Management, ky365@cornell.edu

In this project, the researchers will investigate the divergence between an optimal and realized outcome from trade promotions. This study will further investigate the correlates of the divergence between optimal values from the Nash bargaining model and actual decisions in the simulation. Findings from this study will allow manufacturers and retailers to design trade promotion agreements more effectively.


How Branding Influences Health- and Taste-Attribute Integration in Food-Choice

Kaitlin Woolley, Assistant Professor of Marketing, Johnson Graduate School of Management, krw67@cornell.edu and Geoffrey Fisher, Assistant Professor of Marketing, Dyson School of Applied Economics and Management, gwf25@cornell.edu

The proposed research here examines the role of branding on the dynamic integration of health and taste attributes of restaurant meals. Using a novel form of mouse tracking, this work will examine how consumers incorporate perceptions of taste and health attributes of brands into their food choices, above and beyond the perceived healthiness and tastiness of the food item. This project is at the intersection of dietary self-control and consumer behavior, with implications for food marketers, consumer well-being, and nutritional policy.


For more information about the Business of Food Small Grants Program, please contact Kris Park.

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