VinUniversity Project Team
Academic Consulting Project
Project Leadership
Cornell University Representative
Associate Dean of Strategy and Societal Impact, Cornell SC Johnson College of Business; Executive Director, Institute for Compensation Studies, and Former Associate Dean for Outreach and Sponsored Research, Cornell ILR School
Project Team
Academic/Executive Director
Cornell-VinUniversity Project, Cornell SC Johnson College of Business; Professor Emeritus, Cornell College of Agriculture and Life Sciences

Thao Ly Bui Tran
tb383@cornell.eduAssociate Director
Cornell-VinUniversity Project, Cornell SC Johnson College of Business

Jordan Lang
jsl373@cornell.eduProject Assistant
Cornell-VinUniversity Project, Cornell SC Johnson College of Business

William W. Huling Jr.
Former Executive Director
Cornell-VinUniversity Project, Cornell SC Johnson College of Business; Former Associate Dean, Alumni Affairs and Development, Samuel Curtis Johnson Graduate School of Management
Former Academic Director
Cornell-VinUniversity Project, Professor Emeritus, Cornell SC Johnson College of Business
Key Faculty Advisors
Cornell faculty from across the university have played pivotal roles in various academic consulting tasks including areas related to: advisement on strategy, faculty recruitment, research mentorship, and curriculum development and enhancement.
Director – Electrical and Computer Engineering
Professor of Electrical Engineering
Electrical and Computer Engineering
Cornell College of Engineering
S.C. Thomas Sze Director, Sibley School of Mechanical and Aerospace Engineering; John A. Mellowes ’60 Professor of Mechanical Engineering, Department of Mechanical and Aerospace Engineering, Cornell College of Engineering
Arthur and Helen Geoffrion Professor of Practice in Operations Research
School of Operations Research
Cornell College of Engineering
Professor, Computer Science; Joseph C. Ford Professor of Engineering; Former Computer Science Dept. Chair; College of Engineering
Associate Professor
Singapore Tourism Board Professor in Asian Hospitality Management
School of Hotel Administration
Cornell SC Johnson College of Business
Robert G. Tobin Professor of Marketing Director of the Food Industry Management Program Former Dean, Charles Dyson School of Applied Economics and Management Cornell SC Johnson College of Business
J. Thomas and Nancy W. Clark Assistant Professor of Entrepreneurship
Charles Dyson School of Applied Economics and Management
Cornell SC Johnson College of Business
Former Interim Academic Director, Cornell-VinUni Project
Associate Professor of Marketing; Dean of Professional Programs; Former Associate Dean, Cornell Tech; Former Associate Dean for MBA Programs; Samuel Curtis Johnson Graduate School of Management; SC Johnson College of Business
Professor of Services Operations Management, School of Hotel Administration; Area Coordinator for Operations, Technology, and Information Management, Cornell SC Johnson College of Business