Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
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Line managers as the linchpin in implementing corporate HR standards
Tashlin Lakhani, Nolan School professor, finds line managers are pivotal in ensuring corporate HR standard compliance at fast food franchises.
AI-enabled method enhances marketing research
BRIDGE leverages AI to provide real-world product descriptions controlled for a research setting.
Limited personal data doesn’t have to limit personalization
Using just five data points, Khaled Boughanmi can predict someone’s musical preferences.
To create an age-friendly world, we need hospitable design
Treating hospitality as a necessary design ethos improves customer experience for older adults, according to Cornell researchers.
Defibrillators prevent cardiac deaths, but only if they arrive in time
A new statistical model from the SC Johnson College can guide cities towards more effective defibrillator delivery systems.
Firm investments in employee-led startups are a win-win
If firms want to hold on to their most talented and motivated employees, they should consider investing in their business ideas.
Future homeowners are doing their homework — literally
Consistent homework completion increases a student’s chance to own a home, but only if they’re not using AI.
Looking for a job? Don’t play hard to get.
New Cornell research shows that acting fast pays off when looking for a new job.
Are you comparing apples and oranges when investing?
Comparable metrics create a false sense of investing confidence and can ultimately cost the bottom line.
Knowing a manager’s stance on unions can affect worker performance
Publicly disclosing management’s opposition to unions increased effort and wages among workers who preferred individual bargaining.