Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research. For original working papers, see the Cornell SC Johnson College of Business Research Paper Series, hosted by SSRN.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
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Results
Impact funds offer a lower-risk proposition for private markets
Based on a new benchmark that analyzes risk exposure and performance, impact funds hold their own against conventional funds.
Enabling Hotel Guests to Customize Their Rooms Fosters Customer Loyalty
Hotel guests who can customize their rooms by selecting layout, snack bar offerings, and pillow softness are more likely to become loyal customers.
Going Against One’s Better Judgment Amplifies Self-Blame
Researchers found that when people go along with opinions of others, they feel more culpable if things go wrong.
Ethical Depth: The Cure for Today’s Medical Industry
A new Johnson School paper explores why doctors may fall prey to conflicts of interest and proposes a new approach called “deep professionalism.”
‘Structural poverty’ maps could steer help to world’s neediest
A new mapping approach could help policymakers identify where people live in extreme poverty and target resources more effectively.
World Economic Forum Expert: “Circularity” Can Drive Growth
Hernán J.F. Saenz III, MBA/MILR ’98, urged businesses to minimize waste, maximize product lifecycles, and separate economic growth from resource consumption.
For Emerging Markets, ESG Will Not Work Without Economic Growth
The combination of ESG and economic growth can help ensure sustainable and inclusive long-term development in emerging markets.
Beer Sold in Grocery Stores Drives Higher Sales in Other Categories
Beer-purchasing households visit grocery stores more frequently and increase their total monthly grocery expenditures.
To succeed, ‘latecomers’ must balance imitation and innovation
Cornell SC Johnson College professor Sungyong Chang shows that startups thrive by mimicking established competitors before innovating.
Latin America: From Resource Curse to a Green Power
Latin America is emerging as an unexpected leader in environmental progress within the emerging economies.