Featured research
College faculty publish fundamental and applied research in a wide range of peer reviewed publications, extension bulletins and policy briefs. Here, you’ll find Cornell Business News articles featuring some of that research. For original working papers, see the Cornell SC Johnson College of Business Research Paper Series, hosted by SSRN.
Notable highlights
Ozempic is changing the foods Americans buy
The new class of weight-loss and diabetes drugs are changing not just how much American households are eating, but even precisely what they buy at a supermarket or restaurant.
Why Americans think they won’t benefit from Social Security
Researchers found that sharing graphs of income and costs instead of just the trust fund balance dramatically reduced misunderstanding.
CEO turnover taxes analyst attention, skewing broader forecasts
When analyst attention is absorbed by CEO turnover, other companies in their portfolio pay the price, new Cornell research finds.
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Research: Unraveling the Pursuit of Entrepreneurship in the Fashion Industry
The research from the Johnson School suggests that the decision to launch a startup is not solely based on personal characteristics but also involves how organizational roles and social dynamics influence the choice.
International moves can pay off for venture-backed startups
Very few venture-backed startups move from their original location to a new country, but those that do benefit financially, according to new research.
Scanner data can help NYS farmers boost market sales
Researchers partnered with NYS livestock farmers using point-of-sale technology, then analyzed their market transactions and uncovered insights that could increase farmers' profits.
Digitizing Books Can Spur Demand for Physical Copies
Digitization can boost sales of physical books by up to 8% by stimulating demand through online discovery, research by Dyson’s Imke Reimers finds.
Research: Familiarity breeds contempt for moral failings
People judge members of their own circles more harshly than they judge individuals from other groups for the same transgressions, new Cornell SC Johnson College of Business research has found.
Research: What Happens When We Assign Human Qualities to Companies?
New research from the Nolan Hotel School sheds light on the ways people assess organizations.
Meet Vishal Gaur, the Johnson School’s New Dean
Dean Gaur believes in continually innovating business education and exploring the role of AI and analytics in transforming the MBA experience.
Rating Platforms Drive Sales at Tourist-Area NYC Eateries
Ratings impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals.”
How Do Consumers Make Online Shopping Choices? The Mouse May Hold The Answer.
SC Johnson College faculty used a novel mouse cursor-tracking method to reveal an intriguing interplay of cognitive processes that influence consumer decisions about brands and products.
New Green Technology Innovation Fellowship Accepts First Cohort
Nineteen Cornell MBA students, PhD candidates, and postdoctoral fellows have joined the inaugural cohort of Green Technology Innovation Fellows.